Creation of a business plan and marketing plan Developing vision and mission statements Setting of  a strategic plan and strategic objectives Implementation of intangible and growth systems Humble Beginnings The foundation of any business is being clear on the end result - 'begin with the end in mind'. The reality is many small businesses in Australia start out in business for very shallow reasons. Whilst many business owners either write a business plan or have one written for them the plan has little use or is not followed.